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Clara - Your favourite wine, delivered.

Clara - Your favourite wine, delivered.

Fine wines delivered to your door with Clara

Clara wine delivery

October saw the launch of new fine wine subscription service, Clara. This much anticipated new data-led wine subscription service launched to a room full of avid foodies and a night of laughs, nibbles – and most importantly, wine!

Clara wine delivery

When registering for Clara Wines, users are asked to complete a 'taste quiz', sorting them into one of 12 Tribes which cluster like-palated tasters. These Tribes reflect what users tend to enjoy in the world of flavour, aroma and taste. The Tribes are split into 4 white, 4 red, 3 sparkling and 1 rogue Tribe, for those who refuse to fit into any clearly defined group.

This allocation is determined by algorithms, and the launch event saw this put to the test with a battle between ‘Man’ and ‘Machine’. The ‘Man’ being Salvatore, a highly experienced traditional sommelier from the RAC Club in London, and the ‘Machine’ – Clara’s new data-led algorithm. And the result? The ‘Machine’ beat the ‘Man’ over 75% of the time!

Clara’s vision is to create a community of informed wine lovers, by bringing eclectic new surprises to your door monthly. In fact, receiving specially selected wine sent to my door is something I could definitely get used to! 

#WinebyClara

Find out more about Clara Wines and put their algorithms to the test!

Clara wine
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